Overview
Established in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo addresses the challenge businesses face in harnessing their data to foster personalized customer relationships. The platform consolidates data from various sources, enabling businesses to craft targeted marketing campaigns that resonate with individual customers. With a user base exceeding 167,000 brands worldwide, Klaviyo has become a cornerstone for companies aiming to enhance their marketing strategies through data-driven insights. In 2025, Klaviyo expanded its offerings by launching a Business-to-Consumer Customer Relationship Management (B2C CRM) system, further unifying data, marketing, service, and analytics into a cohesive platform.
Key Features:
Email and SMS Marketing: Provides robust tools for creating and managing personalized email and SMS campaigns, facilitating direct and effective customer engagement.
Customer Data Platform (CDP): Unifies data from multiple sources, offering a comprehensive view of customer behavior and enabling tailored marketing strategies.
Automation and Analytics: Offers advanced automation features and in-depth analytics, allowing businesses to optimize their marketing efforts and measure success effectively.
Klaviyo's evolution from an email marketing service to a comprehensive B2C CRM platform underscores its dedication to helping businesses harness their data for meaningful customer interactions.